V/TO Summary
Purpose
Help people achieve their dream bodies on purpose and automatically.
Niche
AI-powered education and systems-based coaching
10-Year Target
- 5M users
- $100M ARR
- 1M lbs lost
3-Year Picture
- $3M ARR
- 10K subscribers
- Full TIGSE expansion
1-Year Plan
- $120K revenue
- 500 subscribers
- 85% margin
Core Values
- Systems over willpower
- Data over feelings
- Consistency over intensity
- Radical honesty
- Meet them where they are
Guarantee
10 lbs in 6 weeks with 80%+ compliance — or money back.
Q2 Rocks
Content engine 2x/day (IG + TikTok)
On Track
Meta ads live ($3K budget)
Not Started
First 34 paying customers ($10K)
Off Track
Billy onboarding + RAG knowledge base
On Track
SMS channel built
Not Started
30-day retention measured (60%+ target)
Not Started
Business Scorecard
$0
Revenue (Total)
$0
MRR
0
Paying Customers
0/100
Founding Members
$0
Ad Spend (MTD)
--
ROAS
--
CPA
$0
Profit (MTD)
0
IG Followers
0
Posts This Week
--
Engagement Rate
--
30-Day Retention
Target: $10K/mo by Month 6 | 34 founding members = $10K milestone
Issues List
1.
Social proof — need testimonials
2.
Billy coaching quality — needs RAG
3.
Solo operator risk — automate everything
4.
Content backlog — need buffer
5.
Ad creative skills — iterate and learn
Org Chart
Visionary
Josh
Integrator
Astrid (AI)
Marketing
Leads
Product
Coaching
Operations
Fulfillment
Meeting Cadence
L10 Weekly
Mondays 10 AM Pacific
Quarterly Rock Review
Every 90 days
Annual Planning
January